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Monday, March 14, 2011

the bachelor finale what does it really mean?

Its the hottest trending search term on google right now.

Japan is in pieces and we just care which chick this guy picks?

Sad.

Monday, March 7, 2011

Myths about SEO

======================================================
Absolute Top Five Search Engine Marketing Myths 
Uncovered!
------------------------------------------------------
by
Lee Traupel
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It’s no secret that Search Engine marketing can drive
significant amounts of very qualified traffic to a web
site ­ as 85% of Internet users utilize search engines
to find/research for goods and services. The problem
for many companies is the difficulty they face sifting
through conflicting information and hyperbole! Here is
my top five list of myths that need to be run to
ground.

Big Picture Myth One ­ Search engine ranking leads are
not as good as those which originate from traditional
marketing vehicles (print, direct mail, PR, etc.) ­
this is absolute hogwash, the truth is many agencies
don’t have a clue about s/e ranking, so they push their
clients to ignore this form of advertising. They simply
don’t want to recommend anything they don’t understand
and/or utilize an interactive marketing vehicle that
requires a blend of very specialized technology and
processes.

We’ve in fact found just the opposite when we’ve
analyzed s/e traffic versus other types of leads for
our clients; i.e. search engine traffic can be much
better, as it is comprised of individuals who are
actively seeking info, not just people whose curiosity
has been piqued by an eye-catching publication ad or
press release. And, when we’ve analyzed the data by
tracking leads via a landing page (on a web site) we’ve
discovered that CPL (cost per lead) numbers can be much
lower for s/e ranking than other more traditional
marketing methods.

Big Picture Myth Two ­ Effective s/e marketing can be
done in house ­ this is rarely the case, the sheer
complexity and online competition (digital warfare!)
for rankings makes this extremely difficult for most
companies. Based upon our analysis over 73% of
corporate accounts don’t understand the basic
fundamentals; i.e. how to properly use keywords, meta
tags and titles and worse, don’t submit their web sites
to top tier Directories (Yahoo, LookSmart, OPD) and the
hundreds of second tier directories.

Most companies delegate the s/e submissions to the
webmaster or web site development staff and they just
don’t have the time to understand the daunting
complexities required to generate page 1-3 rankings -
or to stay abreast of the shifting submissions and
ranking criteria standards, as modified monthly by top
tier search engines. And, in many companies the s/e
ranking is added to the over worked webmaster’s tasks
purely as an afterthought ­ as opposed to being
addressed formally by the marketing department, with
dedicated personnel and a budget.

Big Picture Myth Three ­ off the shelf software that
submits a site to thousands of web sites and presents
snazzy reports can do it all. This is so inaccurate and
nothing can be further from the truth ­ it takes a
tremendous amount of labor and time to identify keyword
sets (not just words), optimize the content for these
keywords, submit the pages while obeying the rules of
the road and then continually analyzing rankings and
tweaking to maintain and drive rankings (web site
visibility).

Software can certainly help to automate some facets of
the process and be used for back end analysis ­ but you
can’t expect any application to make the job easy,
there is too much inherent complexity in the processes.
And, competition for keyword sets is fierce ­ as there
are an estimated 5-10M registered domains (the numbers
vary widely) with 60K new domains being registered
every day.

Big Picture Myths Four and Five  ­ Any page listing
will help to drive traffic to a web site ­ this is
another misconception. If you are aren’t achieving page
1-3 rankings then your wasting a great deal of time and
resources ­ most people never drill down below these
pages. Another common mistake is trying to achieve s/e
rankings for a specific URL or product ­ if people know
the name of a company or product they will find your
web site easily, it’s a waste of resources to optimize
for these specialized terms in 80% of most cases.

------------------------------------------------------

[Main text: 661 words/3997 characters]
======================================================
This text may freely be republished or distributed
provided the following resource box is included intact
either at the beginning or the end of the article and
a complimentary copy or notice (link) is sent to the
author at the address specified below:

------------------------------------------------------
Lee Traupel has 20 plus years of marketing experience.
He is the co-founder of a Northern California and
Brussels (Belgium) based, privately held, Marketing
Services and Software Company,
Intelective Communications, Inc.
< http://www.intelective.com >
Intelective focuses exclusively on providing services
to small to medium sized companies that need strategic
and tactical marketing services. He can be reached at:
Lee@intelective.com
(c) copyright 2001 by intelective.com
Downloaded at: < http://fantomaster.com/ >
------------------------------------------------------

Friday, March 4, 2011

Increase Website Traffic!






Simple Techniques Needed To Increase Web Site Traffic

There are many constructive ways to increase traffic to your website. You can find many modified ways ranging from free to costly to boost the number of visitors to your website.



Offer free quality content on your site: This is the best way to increase website traffic because offering people something that they cannot obtain elsewhere is certainly help you out. Make sure that your content is of higher quality than contenders. Simply cobbling together information from another website will not place your site at top search engine rankings. For repeat visits, it is essential to provide regular updates to the website, especially in frequently viewed zones. If possible, add fresh content every few days. Also, add video to your landing pages that is informative and relevant to your site. It can improve conversions and page ranking more than any other item you can add to your pages.



Get more back links on your website: Get a proofreader to avoid poor spelling and grammar, which can reflect badly on the services and information being provided.



Improve your search engine ranking: Get your website in top search engine rankings by focusing your content on keywords related to your topic. This is called search engine optimization and will help visitors find your website when they are searching the Web.



Developing a successful online marketing strategy is an important part of your online success. In order to succeed, you must implement and develop a strategic plan that includes all of the following:



* A great product

* A web site specifically designed to sell

* A killer marketing strategy



If you are planning to hire a company who claim to be SEO specialists, but don't talk to you about the quality of your content, you are almost certainly talking to the wrong company. It is only quality content that attracts quality links and its quality links that will help to increase web site traffic.



IST is a useful resource of information for online marketing strategy, SEO specialists & increase web site traffic.Get your website in top search engine rankings by focusing your content on keywords



E-Mail lists.






Utilizing Opt-In Email Lists to Promote Your Business

Author: Rose Manning
In order for opt-in email lists to become an effective way to promote your business, you need to understand how and why they work.



If you do not use opt-in email lists legally or correctly, you can end up spending a needless amount of money on an advertising method that will only prove to be fruitless.



How Opt-In Email Lists Work



This type of internet marketing is largely based on trust. How many of us receive offers via email that we automatically send to the trash or designate as spam?



Consumers as a whole primarily purchase products from names they recognize. This is why it is adherently important to know the consumers you are targeting and have a pre-existing relationship with them.



Also, when you send offers to a target audience, they are much more likely to buy. Would you send an offer for boating supplies to consumers in the market for music?



Why Opt-In email lists Work



Pre-existing relationships with your target audience work because you have already established a line of trust with your customers and you have their permission to send them emails.



If you want this marketing tactic to work, you must keep it legal and follow the guidelines established by the CAN-SPAM Act. Consumers who know and trust you are much more likely to click and purchase your product then a list of "cold" consumers.



Cold consumers are a list of people you don’t know whose e-mail addresses you have purchased or rented.



If you have any experience with marketing then you know how highly effective target audiences are. Sending offers to consumers who are not in the market to purchase your product is a waste of your money and time as well as theirs.



If you sell equestrian equipment, you’d send offers to a list of equestrian consumers, not snowmobilers.

Ozio Media can provide you with quality content for your website or blog. Download a copy of our free report on content marketing at http://www.oziomedia.com/signup.php




Tuesday, March 1, 2011

Internet Scams

Common Internet Scams - An Overview

Email and the Internet is a wonderful resource that has revolutionized the way humans communicate and access information. Unfortunately, it has also proven to be a fertile medium for the unscrupulous and the morally challenged. Scammers regularly use email in attempts to steal money or personal information from unsuspecting victims. Those inexperienced in the ways of the Internet are especially vulnerable to these scammers.

The good news is that it is not difficult to learn how to recognise scam attempts that arrive via email. Included below are descriptions of three of the most common types of email driven scams as well as some general indicators that should help you recognize scam emails.

Phisher Scams:

You may receive an email from a bank/online service provider/ financial institution that asks you to click a link and visit a website in order to provide personal information. Such an email is more than likely the type of Internet scam known as "phishing".

A phisher scam is one in which victims are tricked into providing personal information such as account numbers and passwords to what they believe to be a legitimate company or organization. In order to carry out this trick, the scammers often create a "look-a-like" website that is designed to resemble the target company's official website. Typically, emails are used as "bait" in order to get the potential victim to visit the bogus website. Be wary of any email that asks you to click on a link and provide sensitive personal information such as banking details. Information submitted on these bogus websites is harvested by the scammers and may then be used to steal funds from the user's accounts and/or steal the victim's identity.

Most legitimate companies would not request sensitive information from customers via email. DO NOT click on the links in these emails. DO NOT provide any information about yourself. If you have any doubts at all about the veracity of an email, contact the company directly.

For more information about Phisher scams, see:
http://www.hoax-slayer.com/phisher-scams.html

Nigerian Scams

You may receive an email/letter/fax that asks for your help to access a large sum of money in a foreign bank account. The message says that you will get a percentage of the funds in exchange for your help.

In all probability, the message is an example of the type of scam known as a Nigerian or "419" scam. The "large sum of money" does not exist. The messages are an opening gambit designed to draw potential victims deeper into the scam. Those who initiate a dialogue with the scammers by replying to the scam messages will eventually be asked for advance fees supposedly required to allow the deal to proceed. They may also become the victims of identity theft. The scammers use a variety of stories to explain why they need your help to access the funds.

For example:
* They may claim that political climate or legal issues preclude them from accessing funds in a foreign bank account.
* They may claim that your last name is the same as that of the deceased person who owned the account and suggest that you act as the Next of Kin of this person in order to gain access to the funds.
* They may claim that a rich merchant, who has a terminal illness, needs your help to distribute his or her wealth to charity.
If you receive one of these scam emails, it is important that you do not respond to it in any way. The scammers are likely to act upon any response from those they see as potential victims.

To find out more about Nigerian Scams, see:
http://www.hoax-slayer.com/nigerian-scams.html

Lottery Scams

You may receive an email/letter/fax that claims that you have won a great deal of money in an international lottery even though you have never bought a ticket. The email may claim that your email address was randomly chosen out of a large pool of addresses as a "winning entry". Such emails are almost certainly fraudulent. In some cases, the emails claim to be endorsed by well-known companies such as Microsoft or include links to legitimate lottery organization websites. Any relationships implied by these endorsements and links will be completely bogus.

There is no lottery and no prize. Those who initiate a dialogue with the scammers by replying to the messages will be first asked to provide a great deal of personal information. Eventually, they will be asked to send money, ostensibly to cover expenses associated with delivery of the supposed "winnings". They may also become the victims of identity theft. DO NOT respond to these messages. DO NOT supply any personal information what so ever to the scammers.

To find out more about Lottery Scams, see:
http://www.hoax-slayer.com/email-lottery-scams.html


General Scam Indicators:
The scams described above are some of the most common types of Internet fraud. However, these fraudsters are clever people who may use many variations of the above scams to achieve their nefarious ends.

In general, be wary of unsolicited emails that:
* Promise you money, jobs or prizes
* Ask for donations,
* Propose lucrative business deals,
* Ask you to provide sensitive personal information
* Ask you to follow a link to a website and log on to an account.

By taking the time to educate yourself about these common types of scam, and/or by sharing this information with others, you can make a valuable contribution to the war against Internet fraud.

Article by Brett Christensen:
http://www.hoax-slayer.com

You may freely use this information to help inform others. For details, see:
http://www.hoax-slayer.com/common-internet-scams.html